Five Guys

A chance meeting at a Pittsburgh hotel led me to discover the incredible story of a regional burger restaurant experiencing rapid growth and celebrity. Turned out, the conversation was with Jerry Murrell, CEO, founder and president of Five Guys. The meeting led to me being tasked by Jerry to develop a distinctive advertising and web promotion campaign for Five Guys. The result:  a series of "hipster" consumer-focused ads, in-store posters and a web promotion/contest that featured its unique customer-generated index cards pulled from the huge in-store message boards — a fun and engaging fixture in every Five Guys store.
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