KISS books

When publisher Dorling Kindersley tapped the NYC office of Bozell to create a national trade launch of KISS books, Dan Reeves and I were assigned as the art/copy creative team on the campaign. The result: a bold theme line — "KISS books. Buy. Read. Do." — and a series of fun, graphically striking and award winning magazine ads,
:15 TV spots and city posters.
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