Mountaineer Casino

Mountaineer Casino has a lot going for it. First, its slots pay out at a higher percentage than those in Pennsylvania, making them “looser” in casino parlance. Second, it offers table games such as blackjack. The Pennsylvania casinos don’t. Third, the popularity of televised poker tournaments made the time right to reach a younger, more enthusiastic customer base. All of this led me to develop Mountaineer Casino’s new positioning: “Let Loose.” The integrated campaign gave customers both a rational and emotional reason to sow their oats and spend their money at Mountaineer Casino. The results? Mountaineer Gaming Group stated its 2009 up-trending results were “directly attributable to a shift in Mountaineer’s marketing strategies and improved operating performance.”
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