Tyco International is $32 billion international conglomerate. While with Bozell Kamstra, Dan Reeves and myself became the chief creative architects of national corporate image TV and print campaign for Tyco. We spearheaded the creation of print ads that appeared in Fortune, Forbes and WSJ. I art directed and produced (4) TV spots that rotated during the U.S. Open golf and tennis championship broadcast. The campaign succeeded in boosting awareness of Tyco’s conglomerate business model to the investment and analyst communities. Tyco’s stock reached an all-time high during the one-year period of the campaign.